Mallidays?

I might not have this quite right, I was taking a shower at the time and couldn't take proper notes, but this morning on the radio I heard a commercial where a woman was complaining that "The holidays have become so commercial, that I call them the Mallidays ..."

I was dumbstruck. So, when I got to work, I did a quick Google search and turned this up from an article in the November 2000 issue of Practical Homeschooling:

No more "Mallidays"!
(gifts that have spiritual value can restore the meaning of holidays.)
Such a special time of the year--or such a stressful time. It all depends on whether we're celebrating the holidays ... or what I've come to call the "Mallidays." Mallidays are holidays based on materialism. Our mass-media culture does an excellent job of shaming us into believing we have to buy tons of heavily marketed stuff in order to properly celebrate ...

And I'm wondering: did anyone ever point out to these people that "holidays" is just a secular/materialist/consumerist way of not saying "Christmas?" Saying that the word "holidays" has been profaned is like saying Bozo has lost his dignity.

Merry Christmas, everyone!